Meet the Professionals at Besson Consulting

Mike Besson

Managing MemberBesson Management Group, Inc.
Managing Member – Besson Consulting, LLC

Mike has considerable expertise in the Commercial Trucking Industry. He was instrumental in building several Fixed-Operation Initiatives during his tenure at Rush Enterprises, Inc., where he headed their Fixed-Operations Division, overseeing both the Navistar and Peterbilt divisions for over 20 years.

He was responsible for developing and integrating the Rush Centralized Warranty Center and Strategy, Rush Technician Skills Rodeo, RushCare Call Center and Customer Care Strategy, to name a few. Mike started his career with Rush Enterprises, Inc. when the company had 9 locations. He left with over 110 locations and decades of experience in Acquisition and Integration Strategies.

Mike brings comprehensive intelligence in Fixed-Operation Business Analytics, Compensation Structures, Sales Strategies, Turn-Arounds and Business Rebuilds, KPI Integration, Mentoring Programs and Creating Healthy Business Mix Analysis. Mike has held various Senior Leadership positions, including President of Polar Service Centers and President/CEO of Peterbilt Truck Centers. Mike currently serves as Advisor to the Board of Directors for Dobbs Management, which owns/operates multiple different OEM On and Off-Highway Commercial Dealerships.

Fredrick Scott

Vice President of Operations, Management, Leadership and Operational Consultant

Fred is an Advisor/ Consultant specializing in Executive and General Management, Business Development, Leadership, Operations, Sales and Marketing for Heavy and Medium Duty OEM Truck Dealerships and Independant Serice Providers for more than 15 years.

Prior to working in the OEM Truck Dealership sector, Fred held extensive Business Development and Technical Management roles for 14 years in the environmental industry with a specific focus on hazardous and nuclear waste security and disposal.

Fred began his career in the OEM Truck Dealership industry with Rush Truck Centers in 2006 as Outside Parts and Service Sales Manager. In 2008, Fred was promoted to Service Manager and grew the Service Department in 2008 from a $4 million budget to $21 million in actual revenues in 2016. In 2017, Fred added a new role to his resume as Business Development Manager at a small private mobile service company. In less than one year, revenues increased by $550,000 per month. Early in 2018, he accepted a new challenge and position as General Manager for a Freightliner Dealership group. In Fred’s short time there, revenues grew by 22%.

During the last 15 years, Fred has completed a wide variety of dealership training and certifications for all roles within a Dealership Group. Fred realized there were numerous companies and employees that no one invested in, to provide necessary training or that were given the tools to be successful. This became Fred’s passion, his desire to take what he has learned over the past 30+ years and invest in others who want to be successful as well.</p

In late 2018, Fred partnered with Besson Managment Group and has played an instrumental role in developing our clientele to their fullest financial and development potential. Fred is currently our Vice President of Operations for Besson Managment Group. Our approach in much different than most and begins with the very basics. Starting at ground level and working upwards, evaluating all past and current operations, revenues, expenses, policies, procedures, flow, communication, training, employees and our client’s customer base to determine the correct course of action or KPI’s. Fred firmly believes, anything broken can be fixed once our clients and their employees are personally invested and taught how to follow successful industry standards.

Fred was raised in Monrovia, CA. He graduated from The University of La Verne in 1993 with a BS Degree in Criminal Justice and a minor in Psychology. Fred moved to New Braunfels, TX in 1999 to be closer to his family. He has been married 18 years to his wife Jeri Lynn and together they have four children. Fred is passionate about drag racing, RVing, camping and enjoying life.

Charlie Wileman

Director of Strategic Planning, Parts & Service Management Consultant

Charlie is an Advisor/Consultant specializing in Service Operations, Financial Planning, Ratio Analysis, Staffing requirements, and the proven Processes, and Procedures needed to drive the success of a modern Repair Facility.  Be it an OEM Dealership, Independent Garage, or Private Fleet.

Charlie brings a unique perspective to his role having started his career as a technician, maintaining a 100 Truck Fleet for a Long-haul Trucking Company working his way up to   Director of Maintenance and eventually becoming General Manager before leaving the Company in 2000 for a different opportunity.

In the spring of 2000, he went to work at the Local Kenworth Dealer as the Body Shop Manager for one of the largest shops in South/Central Texas, with annual sales of $2.5 million.  He held this position for 2 years until being promoted to Service Manager/Operations Manager overseeing both Service and Body Shop Departments while helping the Dealership build and ultimately move into a new state of the art Location on the Interstate.  He assembled additional staff, introduced policies, and procedures that allowed total back in Sales to grow to $5.2 million by early 2004.

In April of 2004 Charlie accepted a job offer from Rush Enterprises, the largest Heavy and Medium Duty Truck Dealer in North America.  His first assignment was as Service Manager at their Austin, Texas location.  At that time, the Store had only been open about 4 years and was struggling to gain market share.  He rehabilitated a poor reputation for Customer Service, raised the morale of a struggling Department, while upgrading Tech skills and count.  In July of 2004 he over saw yet another re-location, moving the Dealership into a newer, larger facility, over the 4th of July weekend without losing a workday or inconveniencing a customer.   Over the next 9 years he took a Service Department that was losing $40 thousand dollars a month and turn it into a consistent money-maker with annual sales of $5.4 million and is today still the dominate player in a very competitive market.

In the Fall of 2013 Charlie was asked to join the Service Operations team at Rush’s Corporate headquarters in New Braunfels, Texas.  After assisting with day-to-day operations of the Company’s flourishing Paccar division he was tasked with helping assimilate the company’s growing Navistar acquisitions and was named Director of Service.  Overseeing the Service Operations of 52 locations, with an annual budget of $125 million dollars Charlie used his Team building and Leadership skills to guide and mentor Managers, helping them transition to the Rush business philosophy, overcoming the many challenges associated with that.   In his role as Director, he was responsible for the financial performance of each Location, additional duties included Tooling, Training, and Recruiting for the Division, as well as upgrading Facilities to both Rush and Navistar standards.

In his role as Director, he was responsible for fostering and supporting a professional relationship with the OEM partner Navistar, and the many Suppliers associated with manufacturing.  Charlie was a charter member of the Rush Tech Skills Rodeo working closely with his peer group at Rush, and their many corporate sponsors that all came together to stage the elaborate 3-day $1.2 million event that has become the Industry standard for promoting and celebrating Heavy duty diesel Technicians.

Since joining Besson Consulting in June of 2020 Charlie has lent his vast experience to all facets of the operation.  Many of our clients have reaped the benefits of Charlies straight forward approach to analyzing their day-to-day operations, the facility, and most importantly their Personnel, and the real-world actions plans that come from that.

Charlie is a native Texan, born in San Antonio and raised in the surrounding area.  He married his High School sweetheart Dannette 40 years ago and together they raised two children.  They currently live just outside New Braunfels.  Charlie’s passions are playing golf, fishing at the coast, hunting of all types, and helping people.

Dustin Oelsen

Director of Service Operations Service, Warranty, and Leadership Consultant

Dustin is an Advisor/Consultant specializing in Service Operations and Warranty Operations for Heavy and Medium Duty OEM Truck Dealerships.

Dustin began his career in the OEM Truck Dealership with Rush Truck Centers in 2016 as Warranty Administrator.

Dustin began his career in the commercial truck business at Rush Truck Center and then moved on to Freightliner. Dustin is very well versed in customer service, warranty processes and repair order paper flow. During the last 5 years, Dustin has completed a wide variety of dealership training courses along with completing a variety of warranty certifications.

In 2018, Dustin joined Besson Consulting as a leader in service and is currently working with a dealership group in the Northeast where he has been consulting full time for the last year. He analyzed their profit and loss performance, measured the P&L against current and past industry standards, and developed and action plan that resulted in a more efficient, profitable operation. Dustin was instrumental in restructuring the staff, increasing labor sales, increasing gross profit and increasing warranty labor sales. These combined experiences have turned Dustin into a talented ground consultant.

Dustin was raised in New Braunfels, TX. He Graduated from Texas A&M University with a BS Degree in Agricultural Leadership and Development. His interests include sports, camping, hunting, fishing, playing guitar and listening to music.

About Besson Consulting?

Besson Consulting, LLC is a subsidiary of Besson Management Group, Inc. out of New Braunfels, Texas. Besson Management Group, Inc. (BMG), is owned by Mike Besson, a proven industry executive who has held various CEO positions, as well as being a Fixed Operations expert. Mike provides insight and guidance to the team at Besson Consulting, LLC to ensure that customers’ expectations are met and that the results produce a more efficient, profitable dealership operation.