Executive, Management, Leadership and Operational Consultant
COO Northeast Dealership Group
Marketing Director Professional Racing Team
Fred is an Advisor/ Consultant specializing in Executive and General Management, Business Development, Leadership, Operations, Sales and Marketing for Heavy and Medium Duty OEM Truck Dealerships for more than 15 years.
Prior to working in the OEM Truck Dealership sector, Fred held extensive Business Development and Technical Management roles for 14 years in the environmental industry with a specific focus on hazardous and nuclear waste security and disposal.
Fred began his career in the OEM Truck Dealership industry with Rush Truck Centers in 2006 as Outside Parts and Service Sales Manager. In 2008, Fred was promoted to Service Manager and grew the Service Department in 2008 from a $4 million budget to $21 million in actual revenues in 2016. In 2017, Fred added a new role to his resume as Business Development Manager at a small private mobile service company. In less than one year, revenues increased by $550,000 per month. Early in 2018, he accepted a new challenge and position as General Manager for a Freightliner Dealership group. In Fred’s short time there, revenues grew by 22%.
During the last 15 years, Fred has completed a wide variety of dealership training and certifications for all roles within a Dealership Group. Fred realized there were numerous companies and employees that no one invested in, to provide necessary training or that were given the tools to be successful. This became Fred’s passion, his desire to take what he has learned over the past 30+ years and invest in others who want to be successful as well.</p
In late 2018, Fred partnered with Besson Consulting and has played an instrumental role in developing our clientele to their fullest financial and development potential. Fred is currently interim COO for a client. Our approach in much different than most and begins with the very basics. Starting at ground level and working upwards, evaluating all past and current operations, revenues, expenses, policies, procedures, flow, communication, training, employees and our client’s customer base to determine the correct course of action or KPI’s. Fred firmly believes, anything broken can be fixed once our clients and their employees are personally invested and taught how to follow successful industry standards.
Fred was raised in Monrovia, CA. He graduated from The University of La Verne in 1993 with a BS Degree in Criminal Justice and a minor in Psychology. Fred moved to New Braunfels, TX in 1999 to be closer to his family. He has been married 18 years to his wife Jeri Lynn and together they have four children. Fred is passionate about drag racing, RVing, camping and enjoying life.